Search Engine Marketing


Search engine marketing is a process adopted for Internet marketing, where products and services are sold via Internet. Internet is a virtual marketplace, where commodities are showed, described and customers are made to visit the website and buy the products.

Mentioned below are the factors associated with SEM:

Search Engine Marketing Services -   Understanding your target audience and the search term people might use to find you are a most important part of search engine marketing. Strategic research on search terms and proper use of keywords will help gain more success in search engine marketing.

Search engine optimization (SEO) is a process where website's details are optimized for keyword, links to make website easily available for search engine spiders-"a software program that crawls the web pages to get information for associated search engine". Better the optimized page, higher will be the search engine ranking, higher the ranking of the website on the Internet, maximum will be the number of traffic to the website resulting more sales of products and services. Hence, site must be optimized in order to gain better Internet exposure, gain more popularity among visitors and fulfilling the mission of search engine marketing.

Link Popularity -    Link popularity refers to the quality and quantity of websites that are connected to your website (inbound links). Link popularity is directly associated to search engine marketing as it makes a website popular and help improve search engine ranking.

Search Engine Advertising - Advertising is possible only when your website is frequently visited by customers. So, to be visible on the Internet, you must rank high on organic listing of search engine. But getting naturally listed on top of search engine result page obviously needs time and patience and those who cannot wait, they can advertise their site by paying search engine company for guaranteed listing and this process is called pay per click, where advertiser have to pay a certain amount per each click made by the visitors.

Paid Inclusion - Paid inclusion is another search engine marketing approach where money is paid to search engine company for a guaranteed listing of website in their natural search engine listing. Paid inclusion is different from Pay Per Click and allows site owners to fix the schedule when to crawl the website and add it to the index. When pages are generated dynamically and modified frequently, choosing paid inclusion options for advertising campaign seems more brilliant. It is profitable to those who want web results very fast and have no patience to wait even for few months. We at VULPINE SOFTWARES have SEO experts who can do thoughtful research on your business need and optimize your website to gain more business success by ranking your website high on search engine result page.